Has Coca-Cola's Top-Secret recipe Been Leaked? Not Really
Coke (KO) is the real thing, at least as far as American consumers are concerned. A fixture on the cultural scene almost since its 1886 introduction, the brown, caffeinated soda shows up in every corner store and most fast food restaurants, on signs and movies and magazines. Marketing students study the "New Coke" debacle and the "Cola Wars" strategy, while music fans note that one of its commercial jingles became a hit single and historians credit it with the creation of the modern day Santa Claus.