Brazilian designer Daniella Issa Helayel a.k.a. Issa showed her Autumn/Winter 2011 collection at London Fashion Week on Saturday -- full of reds, prints and dramatic slits.
Issa took the fast track to fashion fame after Kate Middleton donned the designer's royal blue, silk-jersey dress to debut her engagement ring in November. The same style sold out on shopping sites within hours.
Although that doesn't mean that Issa has gotten used to all of the attention. The Associated Press writes:
Issa, slightly overwhelmed by the waves of reporters and TV crews, declined to discuss Middleton's sense of style or to address speculation that she may design Middleton's wedding gown or perhaps the evening attire the bride will wear to a gala Buckingham Palace reception hours after she is wed.
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"So much attention," she said to the waiting reporters, far more than she had encountered after past shows. "What have I done?"
Told she has surpassed Lady Gaga as one of the most sought after figures on Internet search engines, she said: "It's not me, it's Kate." And she cautioned that her newfound fame could evaporate if her designs fall flat: "You're only as good as your last collection."
Take a look at Issa's newest creations and tell us which ones you think Kate will wear next.