Huffpost Technology Now The World's Most Expensive Domain Name, According To Guinness

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Apparently, sex not only sells but also sets records.

Guinness World Records, now officially recognizes as the "most expensive internet address domain name."

In November 2010, was auctioned off for a sizzling $13 million, making it the world's priciest domain name, TechCrunch reports.

Germany-based domain name marketplace negotiated the deal between Escom,'s former owner, and Clover Holdings. "We're honored that Sedo was trusted with such a high-value and high-profile sale, and we're ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal," Sedo sales director Kathy Nielsen told TechRadar UK.

In the past, Sedo has also brokered big-ticket deals for the likes of and, TechRadar writes.

TechCrunch points out that, since November, a private domain sale may have trumped's $13 million deal. But, for now, the Guinness record will stand.

Take a look at some more of the world's most expensive domain names, as ranked in early 2010.

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