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In Borders Bankruptcy Aftermath, Publishers Look Beyond Bookstores To Help Sales

Borders Bankuptcy

First Posted: 02/28/11 01:23 PM ET Updated: 05/25/11 07:35 PM ET

nytimes.com:

Publishers turned aggressive about selling to Kitson, Mr. Ross said, as traditional bookstores switched focus or closed. That "has been good for us," he said. "If there's a good book, we'll go deep into it." And publishers, he said, "realize what a specialty store can do for their business, with the window and the table."

Read the whole story: nytimes.com

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Filed by Zoe Triska  |