Nabbing Charlie Sheen seemed to pay off for the "Today" show, as it beat rival "Good Morning America" in the ratings on Monday.
Normally, that wouldn't be news--"Today" virtually always beats "GMA"--but, since the Oscars are also broadcast on ABC, "GMA" traditionally wins the post-Oscar Monday morning telecast. "GMA" had also touted its own interview with Charlie Sheen before Sheen turned around and talked to NBC News as well.
But the Sheen interview drew viewers to NBC, and the "Today" interview was a trending topic on Google throughout Monday.
"Today" drew 5.97 million viewers, edging out the 5.947 million who watched "GMA." The NBC show was also far ahead in A25-54 demo (2.74 million versus 2.296 million.)
Interviewing Sheen also turned to be a boon for CNN's Piers Morgan, who, in a handy coup, scored the first live television interview with the actor. 1.346 million tuned in for the chat, more than enough to beat MSNBC's Rachel Maddow. (561,000 of those were in the demo.)