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Japan Earthquake: SXSW In Austin Challenges Attendees To Donate $10,000

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AUSTIN, Texas--There may not be a more Net-connected group of people than the tens of thousands that have descended here this week for the South By Southwest Interactive Festival (SXSW). And in an attempt to harvest the collective power of these digital powerhouses to help out with relief for the disasters that hit Japan on Friday, conference organizers quickly took action.

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