Huffpost Books

Effective Book Trailers: What Works And Why (VIDEO)

Posted: Updated:
EFFECTIVE BOOK TRAILERS

When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc and inconsistent. The current mixed bag of clips swings from big budget pseudo movie trailers, to mundane talking head author interviews, to clever indie animations and experimental visuals. As LA Times staff writer Carolyn Kellogg points out, a successful book trailer is not an essay, or a set of onscreen pages. “It is in essence a good short film.”

Read the whole story at Publishing Perspectives

Around the Web

Build Buzz: Are Book Trailers Effective?

3 Rules for Creating an Effective Book Trailer | Out:think

Science of Kissing: Effective Book Trailer with One Flaw | The ...

How effective are book trailers? - National The Mortal Instrument ...

43 Book Trailers Sites to Inspire, Instruct, and Share

Librarians and Teachers Love Book Trailers

How to Make a Book Trailer

There Are No Rules - 5 Ways to Use Book Trailers to Drive Sales