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Goose Island Bought By Bud, Now What?

  First Posted: 03/29/11 01:18 PM ET Updated: 05/29/11 06:12 AM ET

Goose Island Pub

On Monday, Chicago-based brewery Goose Island issued a press release, stating that Anheuser-Busch will purchase the company for around $39 million. The craft beer community has understandably been concerned today about what this means for the future of the critically acclaimed brewery.

It's not like this should come as a real shocker. Goose Island has been partnered with the Craft Brewers Alliance for several years now, and Anheuser-Busch has a 32.25% stake in the organization. Only now, it's 100% -- Goose's founders and investors will get around $23 million for their 58% stake and the remaining 42% owned by CBA will be acquired for $16 million.

On the positive side, Budweiser dollars mean that Goose Island will now be able to bring its brews to the palates of more beer lovers around the country. But what has most people concerned is the departure of head brewmaster Greg Hall. With the main man heading for an advisory role, what does this mean for the flavor Goose Island's beers? I guess we'll have to wait and see.

But if you're an outraged craft beer fan in Chicago and think that Goose Island has sold out, here are some alternative local choices you can hit up in protest.

Revolution Brewing: With former Goose Island brewer Josh Deth leading the team, it's no wonder this brewery hit the ground running. Revolution Brewing creates 35 different beers throughout the year, including current spring beers like the Village Green English Bitter and the Willie, a Scottish ale made with cherrywood smoked malt that was no doubt named after a certain groundskeeper.

Half Acre: In just five short years, this local brewer has moved from its modest beginnings into a fully functional brewing facility, where they've been since 2009. Surf around their Web site a bit and it's clear that Half Acre knows a thing or two about good aesthetics -- an attention to detail that they bring to brews like the Ginger Twin India Red Ale and their classic, the Half Acre Lager.

Metropolitan Brewing: The native Chicagoans at Metropolitan Brewing are proud of their beer. So much so that they've each got a bio page on their Web site, which also has nifty Google Maps mashups of where you can find their beer on-premise and off-premise. The brewery is located in the Ravenswood Industrial Corridor of Chicago, where they are happily producing beers like the Krankshaft Kölsch and Flywheel Bright Lager.

Three Floyds: Founded by brothers Nick and Simon Floyd and their father Mike, Three Floyds has been bottling unique brews out of Indiana since 1996. Grab a six pack of Alpha King or Gumball Head (our favorite) at Whole Foods or go by the bottle at one of the many area bars and that carry the stuff. If you're a true devotee, splurge on a ticket to the sold out Dark Lord Day on Stubhub and make the trek up to Munster, Ind. for this brew that is only available one day each year.

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On Monday, Chicago-based brewery Goose Island issued a press release, stating that Anheuser-Busch will purchase the company for around $39 million. The craft beer community has understandably been con...
On Monday, Chicago-based brewery Goose Island issued a press release, stating that Anheuser-Busch will purchase the company for around $39 million. The craft beer community has understandably been con...
 
 
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HUFFPOST SUPER USER
Daniel S1
07:35 PM on 04/03/2011
this a shame. I have never had their beers but i do enjoy micro brews. Bud wont be happy until they make all the beer in america. I hope other craft breweries can hold out.
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HUFFPOST SUPER USER
cryingliberty
You think Michigan's blue? You don't live here.
03:44 PM on 04/03/2011
Very sad. I found their Honker's Ale to be a wonderful English bitter, and their root beer was also outstanding. Now, it's all probably headed down the same route as everything else that gets wrapped up in corporate culture.

Sad to see you go, Goose Island. We'll miss you.
HUFFPOST SUPER USER
Ozark Homesteader
http://ozarkhomesteader.wordpress.com
10:10 PM on 04/03/2011
I couldn't have said it better myself.
10:44 PM on 04/01/2011
Goose Island Renames “312 Beer†to “011 Beer†http://bit.ly/epZzWg
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FoxIslander
Fox Island...no relation to Fox News
03:11 PM on 04/01/2011
...ahhh the American corporate business model of choice...not creative enough to make their own craft beer...we'll just buy someones elses.
This user has chosen to opt out of the Badges program
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11:05 AM on 03/31/2011
If anything, this will help widen distribution. As long as they don't change the beer, I think this could be a good thing
HUFFPOST SUPER USER
Ozark Homesteader
http://ozarkhomesteader.wordpress.com
10:10 PM on 04/03/2011
"As long as they don't change the beer . . . ."

What are the chances that'll be the case?
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HUFFPOST SUPER USER
Avery Owen
FIDO!
05:21 AM on 03/31/2011
The Goose is cooked! Another Chicago brand falling into the ranks of the "Dearly Departed." Tsk, Tsk!
08:49 PM on 03/30/2011
Now what? Now it'll suck, that's what. But it will have the Craft Brewer's Alliance seal of approval (of course, since Anheuser-Busch bought it, too) and mostly the rubes will keep buying it and not noticing how bad it sucks.
11:19 AM on 03/30/2011
I always thought their beers tasted soapy.
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HUFFPOST SUPER USER
Blair C Johnson
This 2 politicalparty game of tag needs to end!
08:46 AM on 03/30/2011
They were never that good anyway... and there soda is a sham too. Let Bud have 'em.d
03:20 AM on 03/30/2011
Two Brothers is another good one!
12:28 AM on 03/30/2011
Thanks for writing a logical followed article.

In response to some of the comments, the quality won't go down - thats bad for a premium product. Coke has premium brands, department stores have premium brands, you don't need to cheap out on everything. They can still get high profits in the current distribution areas because Bud has lower distribution costs and no longer has to pay itself, if expansion does not bring in more money, they will stop wasting money on growing and just pour it into advertising - which will just reinforce it where its already growing well. Being part of InBev allows them to reduce fixed costs while charging the same premium price, lowering quality would be wasting the investment.

Read more at: http://www.beernewb.com/go/466b
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HUFFPOST SUPER USER
plazma
Never Mind The GOPocks
02:54 PM on 03/30/2011
The quality wont go up either... they are on par with brands like Leinenkugel and stuff like that.. just generic watered down beers.. nothing special, just beers for people who want to think they are beer people.
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HUFFPOST SUPER USER
StephenJK
All your consciousness are belong to us
04:41 AM on 04/01/2011
Yeah, Matilda is absolutely horrendous brew...

Pfft...
12:00 AM on 03/30/2011
Mad About The Goose Island Sale? Try A New Local Brew
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HUFFPOST SUPER USER
plazma
Never Mind The GOPocks
02:55 PM on 03/30/2011
Depends on where you are living.. some people arent that fortunate to have breweries in their local area... I know there are a ton around me, but they dont sell their beers outside of their establishments.
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fredvh
Just a small town Iowa guy
09:54 PM on 03/29/2011
i am in western iowa and fell for 312 and goose...we can get that here, but the other brands out of chi? nope.
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HUFFPOST SUPER USER
grailknight
is happily godless
06:38 PM on 03/29/2011
To call the purchasing brewery "Anheuser-Busch" is a misnomer. There are no Anheusers involved in the company and as of April 26, the last Busch will be gone. We'll soon see AB dropped completely in favor of In-Bev. This is a sad day for fans of Goose as In-Bev is notorious for cutting costs from labor to the quality of ingredients. Just another notch in I-Bev's pistol grip.
05:05 PM on 03/29/2011
No love for Haymarket?