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Gmail To Roll Out Ads That Learn From Your Inbox

Gmail Inbox Ads

First Posted: 03/30/11 09:24 AM ET Updated: 05/30/11 06:12 AM ET

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TechCrunch:

Gmail is in the process of rolling out a new ad system that could prove to be quite powerful: ads that learn what you're interested in based on your email habits.

Read the whole story: TechCrunch

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People deserve to be back in control of their online experience, not merely a data point in a product marketed to advertisers. But there is no "market" incentive for this to happen. Only regulation can bring it about.

Filed by Catharine Smith  | 

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shthar
An error (500 Internal Server Error) has occured
155 Fans
12:31 AM on 03/31/2011
Open wide cheapskates!
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HUFFPOST SUPER USER
El Chingaso
Fighting for mental superiority...
140 Fans
11:18 AM on 03/30/2011
We don't need this. Ethics concerning e-mail content should never, ever be under scrutiny for ad targeting. Google, et al, must revise their policies -- immediately. The last thing I want in my in-box...is more cra-p-0la...
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shthar
An error (500 Internal Server Error) has occured
155 Fans
12:31 AM on 03/31/2011
Then get your checkbook out and get a REAL email.
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Carissa Weibley
14 Fans
 
09:44 AM on 03/30/2011
I used to play a little game in GChat, how quickly would an ad come up related to what I was typing. Worked every time.
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SuperBenFranklin
591 Fans
09:23 AM on 03/30/2011
Ad company = evil.

You are not customer. You are product.

Founders want to be good?

Become a non profit with the mission of bringing information to world.

Or charge people and make them your customers.

Because the ad business is and always will be an evil business.
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shthar
An error (500 Internal Server Error) has occured
155 Fans
12:31 AM on 03/31/2011
no such thing as a flea lunch
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OMGDally
28 Fans
09:20 AM on 03/30/2011
My Gmail has been doing this for ages.... At first I thought it was a creepy coincidence, but then I noticed the consistency of how much ads pertained to my most recent received emails. Now its ALMOST kinda cool.
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HUFFPOST SUPER USER
paulbenjouse
Media Futurist
1577 Fans
 
09:11 AM on 03/30/2011
This from Google's GMail settings .... " If you don't want to see ads in Gmail you have the option of using the HTML interface, or POP or IMAP. We're also committed to data liberation: if you decide to switch to a new email provider, it's easy to set up automatic forwarding for all new messages that arrive in your Gmail account."
Is their definition of opt-out to leave the service? They certainly do not make it easy for the consumer to navigate privacy settings. If they make it confusing enough they know the user will continue using the service without changes
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