MTV is finishing the first quarter with its highest ratings in five years, a noteworthy 27% jump among young viewers compared with the first quarter of 2010.
The Viacom Inc.-owned network's numbers were fueled by the third season of "Jersey Shore," which soared to the top of the ratings chart in the youth demographic of 12- to 34-year-old viewers. The show, which launched in December 2009 and features the Italian American New Yorkers Vinny Guadagnino, Mike "the Situation" Sorrentino and, of course, Nicole "Snooki" Polizzi, who made the hair pouf sort of fashionable again, attracted more young viewers than television's top-rated show, "American Idol," according to MTV.
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