Matt Lauer had a Bronx Zoo cobra-themed April Fools' Day prank for Ann Curry Friday morning on the "Today" show.
Lauer introduced a fake news story about a supposedly controversial hard-to-open can of potato chips.
"Some people say it is too hard to open," he said. "Let's put it to the test," he added, handing the can off to Curry.
Curry screamed as she opened the can — and a surprise snake popped out.
"I could kill you!" she said to Lauer.
"They caught that snake out at the Bronx Zoo, right?" Lauer said. "They found it in a can of potato chips!"