We keep waiting for this to be a dubbed an April Fool's Day joke, but we're four days in with no signs of letting up.
Ecko Unlimited, purveyors of t-shirts, denim, track jackets, polos, sneakers and more; best-known for its ad campaigns featuring Lindsay Lohan and Vanessa Hudgens, is offering a 20 percent discount off its wares for life to anyone who gets a tattoo of the label's rhino or shears logo.
Hold that tat machine...only 20 percent?
Lesson to be learned here: even if you go so far as to literally brand yourself, you'll spend the rest of your days buying $29.50 hoodies for $23.60 to cover up that bad decision on your arm.
But do let us know if you go through with it.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more