The Bottom Line is being boosted- and replaced by its rival.
TBL is one of two student newspapers at the University of California, Santa Barbara. It competes for readers with the much older, more established Daily Nexus. Since December, a slew of TBL copies have regularly gone missing from newsstands in multiple campus buildings.
The oddest part of the mass thefts: In the newsstands under attack, Bottom Line copies are being replaced by Daily Nexus copies.