New York Times Web Visits Down As Much As 15% Since Paywall

04/12/2011 08:58 am ET | Updated Jun 12, 2011
  • hitwise.com

To understand the initial impact, we compared the total visits to NYTimes.com for a 12 day period before the launch of the pay wall to the 12 days following the launch. For the majority of the days, there was a decrease in the overall visits between 5% and 15%.

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