New York Times Web Visits Down As Much As 15% Since Paywall

04/12/2011 08:58 am ET | Updated Jun 12, 2011

To understand the initial impact, we compared the total visits to for a 12 day period before the launch of the pay wall to the 12 days following the launch. For the majority of the days, there was a decrease in the overall visits between 5% and 15%.