Miu Miu Ad Featuring 'Slim Model' Gets The OK In UK (PHOTOS, POLL)

Britain's Advertising Standards Authority has generously decided not to ban one of Miu Miu's spring/summer advertisements, the Telegraph reports.

The picture of Kasia Struss was questioned after several complainers said the model looked too skinny. The ASA ruled that: "the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible."

We've enjoyed watching the ASA take on the fashion world -- even if the group's responses are slightly overreactive -- because, hey, at least they have standards and someone has to take the lead. Most recently, the ASA put the kibosh on a perfume commercial for YSL's Belle d'Opium for simulating drug use and vetoed a series of Diesel "Be Stupid" billboards for being indecent and encouraging bad behavior.

But should Miu Miu be allowed to slip through?

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Comments

[punchedinthegut]

08:46 PM on 05/27/2011

I think this is clay-mation.

[isaluna]

06:30 PM on 04/25/2011

Ban photo shopping that distorts the human body.

[stargazer13]

11:11 AM on 04/18/2011

truthfully she looks like she,s not real !

kinda like plastic

[butchcliff]

08:14 AM on 04/18/2011

If this girl's body shape is natural for her, then the ad shouldn't be banned.
Just hope she's not one of those models who eat cotton balls to stay slim.

[LovingFit]

08:13 AM on 04/18/2011

OMG, I see there is a lot of comments here about this beautiful girl! She looks just like other models do.
Follow my health and fitness blog http://www.lovingfit.com

[optimiskeptic]

06:44 PM on 04/17/2011

What's ridiculous about the photo is the handbag, with her slim (but not, I think, anorexic) figure and lightweight dress. It looks like it could weigh about as much as she does!

[nikkid39]

12:15 PM on 04/17/2011

She looks no skinnier than a lot of other models I see. It is time that women stop letting the bodies of other women upset them. It is time that we teach our daughters and ourselves that comparisons are futile and to love ourselves as we are.

[ElodieStClair]

10:18 PM on 04/15/2011

So on a Progressive website, we have people proposing flagrant infringement upon free speech and government regulation of aesthetics?

Are you sure you people even know what Progressivism is?

[Louie69]

12:33 AM on 04/15/2011

(e-ma″she-a´shun)

Eat a sandwich.

[BlackYowe]

10:14 PM on 04/14/2011

I would so not by anything worn by someone who looks so angry and ill.

[JJovana]

09:50 AM on 04/15/2011

Even if you do, the skirt, top and the bag will set you back about $3000.

[Exfl]

08:58 AM on 04/16/2011

Which certainly will make you feel angry and ill.

[Tony581]

09:47 PM on 04/14/2011

The advertisement provides a wonderful example of the anatomy of the human skeleton. The right humerus, radius and ulna are clearly visible.

[BlackYowe]

12:41 AM on 04/15/2011

She looks so fake maybe they should just use computer generated bodies and paste heads on.

[Clare53]

06:55 PM on 04/14/2011

Of course it shouldn't be banned. Is there anything this country won't try to regulate?

[Strywever]

05:40 PM on 04/14/2011

Of course the ad should not be banned. But women should stop buying the products of fashion houses that promote starvation as a qualifier for "beauty." And that's exactly what this photo does. If you buy their products based on shots like this, you are telling the fashion industry that not only are you okay with that, but you want more of the same. What thinking woman would want to do that to all of the young girls and women whose already low self-esteem has them looking to a shamelessly money-grubbing industry for guidance about who they are supposed to be and what they should look like?

[STL Jess]

05:52 PM on 04/14/2011

My self-esteem was damaged as a girl because I didn't "curves" the way I thought I was supposed to. Never got them, but now I'm happy with my thin, athletic frame and my freedom to eat what I want. I don't advocate that the ads featuring voluptuous women be banned, even though I sometimes cried as a young girl over my body. We are all insecure about something. Frankly, as a young girl, I found images of models to be uplifting because it was the only time I saw women shaped like me presented as beautiful.

[rowdiman]

07:13 PM on 04/14/2011

Wow...and I thought I was alone on this. Thank you for your honesty.

[Strywever]

05:48 PM on 04/15/2011

I don't know how old you are, but I know that models didn't typically look like this until pretty recently. The model depicted here does not simply look "slim" -- she looks emaciated.

[MissAstrid]

05:17 PM on 04/14/2011

I think she's pretty skinny, perhaps even unhealthy, but ban it? Come on! I mean, she's not repulsive.