The iPad Ad That Bleeds: Anti-Fur Ad Creates Blood Stain On Screen (VIDEO)

The iPad now bleeds. An interactive ad for an animal rights organization has taken the iPad to a new, disturbing level.

The ad, featured in an iPad version of DATUM magazine, shows a woman wearing a fur coat for a fictitious furrier. When the iPad user tries to continue browsing, the finger-swipe movement creates a blood stain on the screen rather than turning the page, and the ad does not go away.

Eventually, writing appears on the screen, which translated, reads “27 foxes had to die in agony for this fur coat.” The ad is for the VGT (Association Against Animal Factories).

People for the Ethical Treatment of Animals reports that animals ranging from dogs and cats to seals and bears are killed in inhumane ways so that their fur can be used for profit. Undercover investigations reveal that some animals are bludgeoned, then hung up by their legs or tails for skinning.

An animal may be skinned while alive, any free limbs still writhing, until a worker stomps on his neck or head. Some animals still remain alive after their fur is peeled off.

Perhaps the iPad ad is less disturbing than the reality of inhumane fur processing practices. What do you think of it -- a gratuitous use of the shock factor, or a creative implementation of technology?

WATCH:

Comments

[TheDodoBird]

06:12 PM on 04/21/2011

Aren't we beyond fur yet? I mean, we have all of these synthetic clothes and synthetic furs, that it really boggles the mind that we are still wearing fur from animals.

Don't get me wrong, if the leather from cows already being butchered is used to make coats, then at least it is being used for something (though, I am not sure if this is even the case... maybe someone on here could clear this up). But this is disgusting! Who even wears fur anymore?

I bought my girlfriend a coat from Columbia, and it came with a faux-fur rim around the hood. How hard would it be to just use faux-fur for all coats with a fur accessory?

[sh0egrrl]

01:58 PM on 04/24/2011

Synthetic furs are not natural, they takes thousands of years to decompose, and aren't as easily recycable as fur (lots of smaller designers use vintage fur remade into new coats as it is cheaper, and more ethical).

Fur bearing animals get used too! Mink oil is used in many beauty products, rabbit is used for food, and much of the meat is sold to the dog/cat food industry. Not to mention, here in Canada a lot of the fur is caught by skilled Inuit trappers, who use every last part of the animal. Of course, not all fur is equal, but an ethically minded person can still find ethical fur.

I understand if you don't like wearing fur: to each their own. However, it is morally wrong how PETA has physically and psychologically attacked many people over their own personal choices to wear fur, especially when PETA has been proven over and over again to spend more of their budget on advertising then on actually helping the animals they claim to love so much. They are a non-profit, their tax files are available for all to see.

On another note, isn't wearing faux fur still supporting the idea that the look of fur is a desirable fashion statement?

http://www.beautifullycanadian.com/beautifullycanadian.aspx
http://www.petakillsanimals.com/
I understand that these are both incredibly biased sources, but it's hard to find a control when both sides are so very passionate.

[feaupaw123]

08:03 PM on 04/25/2011

You do know than alot of the times, the animals are still alive while their are being skinned? Regardless if the animals are being used for more than their fur, they suffer horrific deaths. Dogs and cats in China are skinned as well. I would not have so much against fur except for the fact they are not killed humanely first. Sometimes, they live for a few minutes after they are skinned. If you have pets, dogs, cats, imagine them being skinned. Check out the seal slaughter in Canada. Who cares about skilled trappers. It is it humane that the animals get caught in these traps and sometimes bite off their own leg or foot to escape? What happens when they are in the trap and another animals comes along and wants to eat it?

[Barbara0817]

01:49 PM on 04/20/2011

Thia kind of thing is so sick People will do anything for money I would never buy a fur coat after hearing of the toture involved. I dontcare how cold it was. I really think Men are no better than animals and even worse for this kind of meaness

[wdw808]

10:39 AM on 04/20/2011

too funny

[feaupaw123]

08:52 PM on 04/19/2011

I saw a poster of a German Shepard with a chain arountd its neck and the chain was attached to a fence. There was a man with a knife and had ahold of one of the back legs and clearly, was getting ready to skin the dog. Since the dog was standing, I can only assume it was still alive. I have dogs and cats and it makes me sick to my stomach just thinking about it. If you wear fur or anything fur trimmed, and have dogs and/or cats, think about it. Someone, somewhere was wearing something with that dogs fur on it. That dog could have been someone's pet. What if it was yours? Would it still be ok? Check out dog and cat fur in China..animals used for fur suffer horrific deaths.

[IrieMoon]

03:13 PM on 04/19/2011

It is possible to eat meat and wear fur without torturing the animal it comes from. The Native Americans did it so why can't we in this "civilized and modern" world?

[sh0egrrl]

02:00 PM on 04/24/2011

We do, PETA just works very hard to make you think otherwise. (I won't speak for the meat industry, but the fur industry is not nearly as bad as they say in the developed world)

[AtomicallyCorrect]

03:02 PM on 04/19/2011

This reminds me of the Far Side cartoon with the lions eating a gazelle and the one raises his head and says "I feel like a salad".

We like lions are hunters by nature. I don't wear fur or eat meat but I don't spend time preaching to people who do either.

[jabrwock]

02:46 PM on 04/19/2011

Ok, so I want humane slaughter for my fur and meat. Why does PETA still hate me?

[mothergrace]

04:12 PM on 04/19/2011

They hate everybody. They hate themselves and the world and the reality of the cycle of life. Have you ever heard of vegan abolitionists? They really take the cake.

[alpinist]

04:50 PM on 04/19/2011

Wow, mothergrace! I haven't visited the HuffPo in quite some time, but last time we communicated you were much more civilized. Why would you make such a hateful statement yourself? I am a "vegan abolitionist" and also a physician. I have dedicated my life to relieve pain and suffering for thousands of people over the years and last time I checked I don't hate myself. Are you having a bad day?

[dubbleplusgood]

04:55 PM on 04/19/2011

you dont like the reality of the cycle of life either. you live behind technology which removes you almost entirely from the cycle of life you seem to esteem so highly as a justification for unnecessary animal torture.

[hairydodger]

02:14 PM on 04/19/2011

I don't wear fur but the animals I do eat taste better with the fur off.

[oscarg]

03:01 PM on 04/19/2011

and with your conscience buried.

[dubbleplusgood]

04:56 PM on 04/19/2011

is it okay if we eat animals that eat other animals?

[elcerritan]

02:59 AM on 04/20/2011

Animals die (in huge numbers) in the course of producing the vegan diet, too, but nearly all vegans are in denial about that. Apparently they only care about animals that might have ended up on their plates but didn't. All the other casualties of their diet are just off the radar screen, so their "consciences are clear." Delusional.

[AmericaninIndia]

01:53 PM on 04/19/2011

The solution:

* Develop genetically cloned meat which grows as flesh autonomously from the animal. No animals harmed, and we can provide a high protein, ethically acceptable supplement for diets around the world. We also avoid the impacts on the environment due to greenhouse gases, cattle farming, etc. We are not so far from this today. I believe we are within 10 years of such a product being introduced to the FDA for approval.

* For fur: Same thing. Eventually we will be able to harvest skin with fur for clothing and other uses, without harming a single animal. The phenotype can be manipulated at will, and there would be no limit to the variation.

[scorpioman]

01:47 PM on 04/19/2011

that was a bloody laugh riot

[loanshark]

01:37 PM on 04/19/2011

It won't be fake blood spewing around if anybody messes with my fur hat.

[fmz]

01:13 PM on 04/19/2011

This ad is shocking? It's shocking to see fake blood on a model wearing a white fur coat? To all of the people who support this and any other animal perversions watch this:

http://www.youtube.com/watch?v=iqNJaqj23TQ

Just one of the many video's showing the reality of animal abuse for a model to wear a fur. I say if you're going to wear it watch how it came to be from the very start, i.e. birth to skinning. Better yet, raise the animal yourself and then kill and skin it and put it on.

Just like the food we eat over half of the people would not kill an animal for food consumption. Stop, look and think.

[PhilosophySeamus]

02:02 PM on 04/19/2011

I would kill the animal to eat it. I'd kill it to wear it, as well.

They're animals; get over yourself.

[fmz]

02:32 PM on 04/19/2011

I have nothing to get over, however, it sounds like you do.

[dubbleplusgood]

04:58 PM on 04/19/2011

humans are classified as animals too.

[zenbamboo]

03:00 PM on 04/19/2011

That video, as despicable as it is, was debunked a while back. Just about every country requires full audio, the 100% complete video and identities of participants to be aired on television. The Internet is a whole different thing and this swedish group has been caught bribing people to perform these dispicable acts for money. Does the guy in that video look like he skins animals for a living? He is dressed a little too nice. Anybody in that profession is going to wear aprons and clothing that covers them. Not to mention it is a heck of a lot easier to skin an animal if it isn't writhing around. Why would someone do that? Because someone who doesn't do this for a living and is brought off the street, told a lie, given a fistful of cash and then told how to perform on the video is told to do this.

[fmz]

03:31 PM on 04/19/2011

as I said it was one of many. Personally I do not know whether it is as you say, "debunked", and what said rules for audio are. I do find your distraction trying to "debunk" and question a video irrelevant to this cause and a clear strategy to go off topic. You can go bashing the messenger but I prefer to see what they have to say research and learn to come to my own conclusions.

[dubbleplusgood]

05:11 PM on 04/19/2011

are you for real? so the animal rights activists are skinning animals alive to make a point? that's so silly i dont even know how to respond to such willful ignorance.

[TheLibraryOfCodex]

12:58 PM on 04/19/2011

Nothing wrong with the basic concept of wearing fur. The issue should specifically be the method in which the animals are killed. It should be done humanely

[usofcorporations]

01:17 PM on 04/19/2011

You're kidding right?

Is that the "inner killer" in you doing the talking?

[PhilosophySeamus]

02:03 PM on 04/19/2011

As long as my inner-killer is one that only kills animals, I couldn't care less.

[TheLibraryOfCodex]

02:10 PM on 04/19/2011

***You're kidding right?***

Nope

***Is that the "inner killer" in you doing the talking?***

Killer of animals with nice fur, yeah

[oscarg]

02:53 PM on 04/19/2011

Hmmm. Seems like you are saying:

Nothing wrong with the basic concept of [fill in blank: slavery, murder, atomic bombs], as long as you do it humanely.

[TheLibraryOfCodex]

02:55 PM on 04/19/2011

If you are referring to enslaving, murdering and nuking minks then yeah.

[Dewts]

12:55 PM on 04/19/2011

I'M SHOCKED!

[Nec V20]

12:50 PM on 04/19/2011

I would have more respect for these folks if they went up and tried to accost a member of the Hell's Angels for their leather kit in the same way that they do soft targets.

Actually I would pay to see that.

[oscarg]

02:55 PM on 04/19/2011

You want to pay to see pacifists accosts a violent gang? Where is your sportsmanship?

[Nec V20]

03:08 PM on 04/19/2011

Pacifists don't go around beating up old grannies and boasting about it.

They put themselves and their lives on the line to protest against what they consider to be wrong.

Gandhi facing being trampled on by English horses = PETA facing the risk of having some bad words hurled at them.

Yes I can see the equivalence there.

[dubbleplusgood]

05:03 PM on 04/19/2011

so you dont eat fish, chicken or beef?