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McDonald's Hiring Spree Seeks To Change Perception of 'McJobs'

04/19/11 08:29 AM ET   AP

OAK BROOK, Ill. -- McDonald's Corp., seeking to change by the stereotype that working in fast food is a dead end, is holding a hiring blitz.

The company is making a well-publicized push to hire 50,000 workers Tuesday. However, McDonald's usually staffs up for summer anyway. A spokeswoman says last year, McDonald's hired 50,000 employees throughout April.

The burger chain is also eager to change the perception of the term "McJobs." It might be a tall order for a word that even the Oxford English Dictionary defines as "an unstimulating, low-paid job with few prospects."

The company says its jobs teach important skills and that many of its executives started as crew members.

McDonald's, based in Oak Brook, Ill., says franchisees will set wages but most pay more than the $7.25-an-hour federal minimum.

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