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Four Loko's Founders Discuss Their Energy Beer

Four Loko

First Posted: 04/25/11 01:41 PM ET Updated: 06/25/11 06:12 AM ET

The Fix:

Before it was banned nationwide, Four Loko, the wildly popular energy beer denounced by the White House as "liquid cocaine," was blamed for a surge in underage binge drinking, scores of date rapes, and a vicious gay bashing. Shocked by the criticism, the company's young founders dodged the press for almost a year. But last month The Fix convinced them to tell their story for the first time.

Read the whole story: The Fix


Filed by Joanna Zelman  |