Four Loko's Founders Discuss Their Energy Beer

04/25/2011 12:41 pm ET | Updated Jun 25, 2011

Before it was banned nationwide, Four Loko, the wildly popular energy beer denounced by the White House as "liquid cocaine," was blamed for a surge in underage binge drinking, scores of date rapes, and a vicious gay bashing. Shocked by the criticism, the company's young founders dodged the press for almost a year. But last month The Fix convinced them to tell their story for the first time.

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