When the pizza chain Sbarro filed for bankruptcy in April, analysts speculated on the cause of the restaurant's problems. Industry expert Blair Chancey cited a "perfect storm" of adverse conditions--rising commodity prices, too-rapid growth, increased competition, and a decline in mall traffic. I, however, have a simpler explanation: Nobody likes Sbarro. Devoid of atmosphere, charm, and gustatory relevance, with no signature product to call its own, it's America's least essential restaurant.
Sbarro: America's Least Essential Restaurant?