Pepsi's Social Vending Machine

05/06/2011 12:51 pm ET | Updated Jul 06, 2011

Vending machines just got a whole lot more complicated, thanks to Pepsi's new Social Vending System. In addition to regular, old-fashioned soda vending, the touch-screen machine allows users to send video messages and gifts to friends (redeemable at any Pepsi Social Vending Machine). You know, just in case thirsty customers want to practice "Random Acts of Refreshment" (Pepsi's term, not ours). Users can also access nutrition information and learn about the Pepsi Refresh program.

Neat...we guess. As David Gianatasio of Adweek says, "Awesome, now I can bond with Mountain Dew."

See the video for how this vending machine of the future works below.