The negative backlash from Rashard Mendenhall's controversial tweets after Osama bin Laden's death continued on Wednesday when the Pittsburgh Steelers running back lost an endorsement deal.
According to Michael McCarthy of USA Today, Mendenhall has been "dropped as an endorser" by corporate sponsor Champion.
The athletic brand released a statement, saying that the company does not think "Mendenhall can appropriately represent Champion."
After President Obama announced that bin Laden had been killed, the 23-year-old posted comments on his twitter account which questioned what really happened to the World Trade Center on September 11.
Steelers President Art Rooney II addressed Mendenhall's comments and said that he could not "explain or even comprehend" what he meant.
Mendenhall apologized and clarified his comments on Wednesday.
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