KFC's Double Down will be unveiled in 93 New Zealand stores tomorrow and controversy has already been brewing. TV cook Annabelle White calls the bunless sandwich a "crime against food" and says there is "absolutely nothing redeeming about this product."
However, not everyone shares these sentiments, as the over 2600 followers of the Facebook group Bring the KFC Double Down Burger to New Zealand proves. Fans have been camping out in front of KFC in anticipation.
When the Double Down first went on sale in the U.S. in 2009, over 10 million were sold within the first month. In Canada, 360,000 sandwiches were sold in the first 10 days.
KFC claims that the Double Down is "most anticipated burger ever to hit New Zealand," thanks partly to the buzz from its March launch in Australia, as well as continued buzz from North America.
All this hoopla may be for naught though; the Double Down is only around for five weeks.