IMPACT
05/10/2011 02:41 pm ET | Updated Jul 10, 2011

Vodafone Partners With JustGiving To Create Free Text Donation Service

The UK's struggling charity sector gets a fillip from the launch of the first system allowing the UK's 50 million mobile phone owners to give money to charity, free of charge, by text message.

The mobile phone operator Vodafone and the online donation service JustGiving have joined forces to unlock the power of the text message for Britain's 184,000 charities, with 100% of the funds raised going to the charitable cause.

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