Fed up with reporters pretending to be scientists, scientists are now pretending to be rappers. Or rather, scientists are attempting to communicate their message on a level that average, rap-loving people will understand. The question is -- should everyone just stick to their job, or is it time for a remix, since clearly something's not working with the climate change message?
They also express frustration with mainstream media's choice of people to speak about climate change science. The opening screen reads, "In the media landscape there are climate change deniers and believers, but rarely those speaking about climate change are actual climate scientists." Clips are then shown of politicians saying, "I'm not a climate scientist," but speaking on television about… climate science.
It's understandable that climate scientists are frustrated. Instead of moving forward in preventing man-made climate change, scientists and politicians are stuck having to repeatedly prove the very existence of a phenomenon that is widely accepted in the science community. Fox News resorted to posting an ad in search of climate change deniers to fight scientific findings.
180 U.S. coastal cities could be threatened by rising sea levels before the turn of the century. 50 million environmental refugees are expected to emerge by 2020. The facts should speak for themselves. But they aren't. Or no one's listening.
But is it the job of scientists to spend time on public messaging? At a recent Arctic warming conference, U.S. climate scientist Robert Corell told researchers, "Stop speaking in code." But what is the role of the media if not to decode reports, statements, and findings, and translate it for the general public?
The climate scientist rap video is a smart, creative way to get across an important message. But should the media be stepping in to convey the information found by (actual) climate scientists, so that the scientists can go back to their jobs of, quite simply, being scientists?
WATCH (WARNING -- EXPLICIT LANGUAGE):
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