'Don't Be A Jerk' Bike Ad Campaign Launched By Department Of Transportation (VIDEO)

05/11/2011 10:38 am ET | Updated Jul 11, 2011

We're all aware celebrities have an overblown sense of entitlement, but did you know they're also jerks when it comes to bike riding?

That seems to be the premise behind the Department of Transportation's "Don't Be a Jerk" ad campaign, featuring Mario Batali, John Leguizamo, and Paulina Porizkova behaving improperly on bicycles.

Batali gives a sleazy "hello ladies" as he rides by a couple of fans going the wrong way down the street. Leguizamo nearly mows down several pedestrian while he rides on the sidewalk. And Porizkova can't be bothered to yield to pedestrians at crosswalks.

The DOT says its campaign "humorously highlights the essential dos and don’ts of safe, responsible biking."

Via Animal New York

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