Huffpost Politics

David Plouffe Pushing New Media Strategy For Obama 2012

Posted: Updated:
OBAMA 2012 SOCIAL MEDIA STRATEGY

When Barack Obama traveled to Texas this month to talk immigration, David Plouffe, his top message guru, decided to stay home and watch Twitter instead. While Obama spoke, Plouffe sat before two flat-screen televisions in the White House complex. One showed live footage of Obama in El Paso. The other flickered with a lightning-quick vertical ticker tape of people tweeting with the #immigration hashtag, reacting line by line to the President in real time. "I find it useful," Plouffe says, "to see what's penetrating."

Read the whole story at TIME

Around the Web

Welcome to the 2012 Campaign | Obama for America | barackobama.com

Barack Obama 2012 Campaign Officially Launches (VIDEO)