McDonald's Ad Of Peace Sign-Cow Is 'Udderly' Confusing

05/27/2011 01:17 pm ET | Updated Jul 27, 2011

It is either a strange-yet-genius marketing move, or well, just plain strange, but a recent McDonald's print ad from Finland sure has people talking (Adweek remarks that usage of the word "udderly" abounds in online commentary about the ad). The copy reads, "The Real Milkshake. Now with Double Flavor." The ad is supposed to be a picture from under the cow (note the background in the full ad below) and depicts a cow udder in which the teats are shaped in a peace sign. Oh wait, or do the two teats indicate the "double" flavor?

Presumably, the inclusion of a cow udder is to emphasize the "milkiness" of the milkshake, but at the same time, it sort of makes us lose our appetite.

The full ad is below. Thirsty?


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