Huffpost Food

Burger King To Get Makeover

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First, McDonald's wanted to look like Starbucks. Now, Burger King wants to look like McDonald's. The chain is upgrading and changing both interior of the restaurant and the menu itself.

What's out:
  • The steady stream of $1 value menu promotions
  • Earth-tone decor
  • Marketing to a young, male consumer
  • Mansard roof
  • The King, who is on an "extended vacation"
  • Whopper Virgins and Subservient Chicken commercials
  • Ad agency Crispin Porter
What's in:
  • Asian chicken salad
  • Mango smoothies
  • Red and black interior color scheme
  • Offering something for everyone, especially females
  • "Home of the Whopper" in big letters on the exterior
  • Canopies over drive-through
  • Varied seatings with movable tables, booths with privacy banners
  • Commercials showcasing the food
What's staying the same:
  • The Whopper

In the next 18 months, Burger King hopes to remodel 1,000 of its 7,272 U.S. outposts. For the quarter ending March 31, Burger King reported a loss of $6.8 million, so perhaps this renovation is coming just in time.

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