Burger King To Get Makeover

05/31/2011 12:30 pm ET | Updated Jul 31, 2011

First, McDonald's wanted to look like Starbucks. Now, Burger King wants to look like McDonald's. The chain is upgrading and changing both interior of the restaurant and the menu itself.

What's out:

  • The steady stream of $1 value menu promotions
  • Earth-tone decor
  • Marketing to a young, male consumer
  • Mansard roof
  • The King, who is on an "extended vacation"
  • Whopper Virgins and Subservient Chicken commercials
  • Ad agency Crispin Porter

What's in:

  • Asian chicken salad
  • Mango smoothies
  • Red and black interior color scheme
  • Offering something for everyone, especially females
  • "Home of the Whopper" in big letters on the exterior
  • Canopies over drive-through
  • Varied seatings with movable tables, booths with privacy banners
  • Commercials showcasing the food

What's staying the same:

  • The Whopper

In the next 18 months, Burger King hopes to remodel 1,000 of its 7,272 U.S. outposts. For the quarter ending March 31, Burger King reported a loss of $6.8 million, so perhaps this renovation is coming just in time.