Nobody mistakes Jann Wenner -- whose Wenner Media publishes Rolling Stone, Us Weekly and Men's Journal -- for a digital fanboy. He was lukewarm enough on the internet to let another company license and run RollingStone.com from 2003 through 2010. Last year he orchestrated a magazine industry ad campaign promoting the "power of print."
But his tentative take on even the iPad may dismay the big publishing powers, which hope tablets will deliver a better kind of digital platform for magazines, one that means significant business in a matter of years. He thinks it will be decades. "You're talking about a generation at least, maybe two generations, before the shift is decisive," he said.