SPORTS

Can Bill Simmons Win the Big One?

06/01/2011 08:08 am ET | Updated Aug 01, 2011

Later this month, Simmons will take another step in the ongoing expansion of his empire, starting his own Web site, in conjunction with ESPN, called Grantland. Simmons says Grantland will be to ESPN what Miramax was to Disney, a boutique division with more room for creativity. Another metaphor might be Martha Stewart Living, a magazine similarly constructed around a single person's market-tested sensibility. Much has been made of some of the well-known, literary writers Simmons has already attracted to Grantland, but as a business proposition, the site is basically an attempt to leverage Simmons's take on sports and, really, life into something much bigger than himself.

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