The line -- which features sportswear, jeanswear and activewear -- will interpret key styles and silhouettes from the juniors line, while focusing on Simpson's girly, playful attitude. The tween line includes denim jeans (skinnys, boot cut, flares, colored jeans and shorts with leggings), knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts and drawstring pants.
There will also be footwear.
WWD adds that Simpson has enlisted the help of her sister Ashlee "because she brings a savvy rocker edge" -- the first time the two have worked together within Jessica's lifestyle empire.
Take a first look at the Simpsons' new designs and head over to WWD.com to see, and read, the rest.