Via LAist: Chrysler gives our city the Eminem treatment in this new spot featuring the rapper's mentor, Dr. Dre. Dre's commercial takes him through Downtown LA and showcases "The Beats by Dr. Dre" audio system in the 2012 Chrysler 300S.
So will the Dr. Dre ad sell Chryslers in California? AOL Autos notes Chrysler's West Coast market share is so small, they've got to try something:
The idea of taking the ad out of Detroit and into other parts of the country is a must if Chrysler wants this campaign to resonate outside of the Midwest, which is already Detroit's strongest selling markets. Disrespect for U.S. car brands in California, New York, Washington D.C., Boston, Miami is well documented with tiny market shares for Chrysler, Chevrolet and Ford passenger cars.