06/07/2011 06:47 am ET | Updated Aug 07, 2011

Alec Baldwin, John Krasinski In Third New Era Commercial: Red Sox-Yankees Rival Goes To The Dogs (VIDEO)

Fists are one thing. But dogs?

This NBC-based baseball rivalry is really getting serious.

Alec Baldwin and John Krasinski for the third entrant into their hilarious New Era commercial series, highlighting their love for the Yankees and Red Sox, respectively. While the first one involved smack talk, the second one brought an actual smack into the picture -- Baldwin straight up decked Krasinski -- and, in this third incarnation, dogs are getting painted. Dogs!

Don't worry, though; Krasinski assures that it was dog-safe paint. But, then, the deed may threaten his own safety if a fourth commercial finds its way into production.