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Vanessa Williams Loses Job At Lehigh Valley Economic Development Corp. Over Tweets

Vanessa Williams Tweet

06/ 8/11 12:49 PM ET   AP

BETHLEHEM, Pa. -- An economic development agency has let one of its employees go over a Twitter post that suggested her colleagues knock off work early to play golf.

Social media specialist Vanessa Williams lost her job with the Lehigh Valley Economic Development Corp. after she used the agency's official Twitter account on Friday to tweet: "We start summer hours today. That means most of the staff leave at noon, many to hit the links. Do you observe summer hours? What do you do?"

Williams was given severance papers over the weekend, partly because of the Twitter message, President and CEO Phil Mitman told The Morning Call of Allentown.

"I think this is an interesting lesson for all of us about the use of social media and about how chatty and how much information goes out there immediately and what the consequences are," said Mitman, calling the tweet "out of line."

He said the agency does allow workers to leave early on Fridays, but only if they've already worked 40 hours. No one left early on Friday, he noted.

Williams declined to comment when reached by to The Morning Call. She did not immediately respond to messages left by The Associated Press on Wednesday.

The Lehigh Valley Economic Development Corp. is partly funded with tax dollars, including about $800,000 a year from a regional hotel tax and annual allocations from Lehigh and Northampton counties. Its mission is to bring new companies to the Lehigh Valley, a region that includes the cities of Allentown, Bethlehem and Easton, and help existing businesses expand.

After Williams' tweet, another Twitter user asked if the Valley would be more "economically competitive" if the agency's staff stayed at their desks until 5 p.m. on Fridays.

The agency then followed with several clarifying tweets, including one that said, "critical staff stay here all day. Always have someone here from (8 a.m. to 5 p.m.) M-F." Another said, "Nobody teeing off today. Too much work to do – short week with Monday."

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BETHLEHEM, Pa. -- An economic development agency has let one of its employees go over a Twitter post that suggested her colleagues knock off work early to play golf. Social media specialist Vanessa W...
BETHLEHEM, Pa. -- An economic development agency has let one of its employees go over a Twitter post that suggested her colleagues knock off work early to play golf. Social media specialist Vanessa W...
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07:50 AM on 06/15/2011
she was posting as an accessible person.
not as a brand 'feeder'.
the problem here is lack of communication between her and the honchos .... before postings ever started...
we need to start with educating the companies we work for - explaining that strategy is a must, but it is second to authenticity...
perhaps if she had told them that to be effective they would need to loosen their collars and be sociable (or at least allow her to act as if they were) it would've gone differently.
in this instance, however, i'm sure she was just 'reporting on twitter'...
it doesn't sound snarky. it sounds very honest...
question for the company's new social strategist who arrives here to read these mixed reviews: RE their termination policy...do they now have explicit company guidelines? and more importantly, why was that post so inappropriate?
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JAT3
For every action there is a reaction...
08:53 AM on 06/09/2011
Company went too far! Simply could of issue a verbal, and had her clarify or apologize if the tweet was misleading. Given there are so many more serious actions that cause a firing. It seems a way to clear the payroll some. Very petty!!
02:09 AM on 06/09/2011
Way to go...
This user has chosen to opt out of the Badges program
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Caseybug
Religion and WS are businesses without a product
01:58 AM on 06/09/2011
This girl is a Social Media SPECIALIST! I guess that makes me a better one, since I don't facebook or twitter because of stuff like this. Maybe I should apply for a consulting job, on how not to get into trouble with these services.
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tcordier
12:07 AM on 06/09/2011
This was an unfortunate stop and check moment and Vanessa should not have tweeted in a way that cast her employer as potentially too lax. However, this could be a PR issue for her employer as this is a bit of a dubious firing: the tweet did not have any profanity, pornographic or sexual references, nor was it discriminatory or truly defamatory. You can easily remove tweets and/or issue follow up statements, and that is what should have happened in this case along with a suspension from the account.
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shthar
An error (500 Internal Server Error) has occured
07:07 PM on 06/08/2011
Wow, from movies and TV to this.

It really is tough on women in hollywood when they age.
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emmeaki
09:54 PM on 06/08/2011
This is not the actress Vanessa Williams.
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shthar
An error (500 Internal Server Error) has occured
11:55 PM on 06/08/2011
Oh sure.

Like they'd have a story about ANOTHER Vanessa Williams.

It's not that slow a news day.
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rcmfla
I'm not concerned about the very poor ~Mitt Romney
04:38 PM on 06/08/2011
If the critical staff stays there all day then the non-critical staff can be let go.
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rcmfla
I'm not concerned about the very poor ~Mitt Romney
04:36 PM on 06/08/2011
The truth hurts and apparently gets you fired.
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HeevenSteven
20 Minutes into the future.
02:25 PM on 06/08/2011
When you come to work at the LVDC, check your humor at the door.
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JohnFromCensornati
The End is near
03:15 PM on 06/08/2011
Golf is no joke. It's a multi-face­ted spiritual connection to The Way.
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HeevenSteven
20 Minutes into the future.
04:15 PM on 06/08/2011
:-)
03:18 PM on 06/10/2011
The smart employment attorney in Bethlehem, PA is now watching for the first employee to show up on the links on a Friday afternoon for that wrongful termination suit.