Wow! Sacha Baron Cohen totally made Eminem look like a fool on the MTV Movie Awards by landing with his ass in his face! Daaaaamn!!
Or did he?
Turns out it was all a staged publicity stunt. But even after it came out that the whole thing was planned with Eminem's cooperation, you could still find comment threads full of people defending it as real.
Here are other fake publicity stunts that weren't really worth the trouble.