Amazon To Price Kindle Under $100 By Christmas?

06/10/2011 09:19 am ET | Updated Aug 10, 2011

Expect to see Amazon offering a Kindle for less than $100 by the end of the year. In a research note offered by Citigroup, analyst Mark Mahaney predicted that Amazon's e-reader is so successful that the company will be able to lower the price by the end of the year.

Noting that "eBooks have clearly reached critical mass" for Amazon, Mahaney says, "We believe that industry-wide, eBooks will surpass Print books in terms of sales within 2-3 years," adding that Kindle sales are up 200% in 2011 so far compared with the same period last year.


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