Emma Watson covers Vogue's July issue (in Prada) and inside, the 21-year-old actress talks Hermione, her admiration of Patti Smith and her own ties to the design community. The glossy writes that Watson has deliberately championed the work of "newer, edgier designers, such as Hakaan Yildirim and Erdem Moralioglu," and Emma explains, "I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity."
She also discusses her three-time collaboration with fair-trade clothing company People Tree:
"It was such hard work," she admits with a laugh. "I didn't realize what I was taking on. I was doing twelve-hour days on Harry Potter and then coming home to work for two more hours, sizing and cutting designs." She even paid to have the clothes photographed properly and supplied three of her friends to be the models. A few months ago she received a call from Alberta Ferretti, who wanted to collaborate with her on an eco-friendly line called Pure Threads. Emma was so happy, she says, "I practically cried."