Pandora's IPO By The Numbers

06/15/2011 10:11 am ET | Updated Aug 15, 2011

Today, online radio service Pandora started to sell shares on the public market. Even as investors appear eager to bid on the latest tech company, doubts remain as to whether Pandora is a good buy. Here are some of the key numbers around the company.

$16: Pandora's price per share ahead of market debut, double the price expected earlier in June, and more than five times the stock's appraised value in December.

$20: Price Pandora's stocks opened at on Wednesday morning

$3.2 billion: Pandora's valuation at this stock price.

$1.6 billion: Hours of music played in the quarter ending April 30.

$51 million: Revenue in the first quarter of 2011, up 131% from the same period last year.

$6.8 million: Losses in the first quarter of 2011, up 126 percent from $3 million in the same period of 2010. Pandora is also 92 million dollars in debt, 46 million of which are from the last three years alone.

58: Percentage of revenue needed to pay for music royalty fees.

37 to 57: Percent that royalty fees are expected to rise in the next four years. Price per song is currently 0.102 cents--by 2015, it could be 0.14 cents.

86: Percentage of revenue that comes from advertising. Only about 1 percent of Pandora's listening hours are dedicated to ads, compared to 20 percent in traditional radio.

14: Percentage of revenue that comes from paid subscriptions, and other services.

94 million: Registered users, of which 36 percent are considered active users.

94 million registered users, of whom 34 million are considered “active” users. That’s up from 53 million users registered and 18 million “active” in the same quarter last year. And the user base is listening more, as well—Pandora played 1.6 billion hours of music in the quarter ending April 30, compared with 700 million hours last year.

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