SMALL BUSINESS

Rich Amundson, Dicks Cottons: 27 Million And Counting

06/15/2011 02:53 pm ET | Updated Nov 14, 2011

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the least, and no two entrepreneurial paths are exactly the same, whether they result in fame and fortune or just a few hard knocks.

There are an estimated 27 million small businesses in the United States. And 27 Million and Counting is our attempt to capture as many of these unique, only-in-America success stories as we can. The premise is simple -- we give entrepreneurs 60 seconds to share their stories, in their own words. We hope they will inspire, inform and maybe make you laugh. This is Rich's story.

Name: Rich Amundson
Company: Dicks Cottons Sunglasses
Location: New York
Website: www.dickscottons.com

WATCH:

The original version of this article appeared on AOL Small Business on 6/15/11.

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