TECH
06/20/2011 10:42 am ET | Updated Aug 20, 2011

Best Buy Battles Over Use Of 'Geek'

Now geek is a term of endearment among acolytes of technology, imbued with golden marketing potential. Just how cool is geek? Any dweeb who dares to use the word in the computer business just might hear from Best Buy's lawyers.

The world's largest electronics chain recently threatened online rival Newegg.com with legal action, arguing that its Geek On advertising slogan sounded too similar to Best Buy's cartoonishly nerdy tech support service, Geek Squad.

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