Huffpost Technology

Best Buy Battles Over Use Of 'Geek'

Posted: Updated:
BEST BUY GEEK BATTLE
AP

Now geek is a term of endearment among acolytes of technology, imbued with golden marketing potential. Just how cool is geek? Any dweeb who dares to use the word in the computer business just might hear from Best Buy's lawyers.

The world's largest electronics chain recently threatened online rival Newegg.com with legal action, arguing that its Geek On advertising slogan sounded too similar to Best Buy's cartoonishly nerdy tech support service, Geek Squad.

Read the whole story at wsj.com

Around the Web

Best Buy's Geek Squad to Charge Up Ford's Electric Focus | Fast ...

Best Buy Objects to Newegg Geekiness

Best Buy's Geek Squad Launches 5th Annual Summer Academy to Educate Teens ...

Best Buy vs. NewEgg: Who Owns “Geek”?

Is the Geek Squad the Best Place to Seek Computer Help?

From Our Partners