06/20/2011 05:59 pm ET | Updated Aug 20, 2011

DMC Joins NoH8 Campaign, Raps Against Homophobia (VIDEO)

Legendary rapper DMC lends his voice to the NoH8 campaign in a new ad against homophobia.

"We've all been on the receiving end of discrimination," the Run DMC rapper says. "Now it's our turn to stand up for what's right."

NoH8 began in response to the passage of California's Proposition 8, which banned same-sex marriage.

DMC's message seeks to help "eradicate the homophobia from hip-hop culture," according to NoH8.