Tang sales have almost doubled in the past four years. The powdered drink now grosses about $1 billion annually.
Despite Tang's association with astronauts, much of the brand's recent success can be attributed to placing the drink in emerging markets such as Argentina, Brazil, Mexico, the Philippines and the Middle East. In order to stay relevant in these markets, Tang has expanded beyond its well-known orange flavor and now comes in much more exotic flavors such as tamarind, soursop, horchata, ponkan (a citrus fruit) and lemon pepper.
Last year, Tang sold the equivalent of 20 billion drink servings. But, to put that in perspective, Coke sells that much in under a month.
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