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Gillette Beach Towels Not-So-Subtly Remind Us To Invest In Razors This Season (PHOTOS, POLL)

The Huffington Post  
First Posted: 06/22/2011 3:15 pm Updated: 08/22/2011 5:12 am

We'd like to put our hands together for a HuffPost Style Slow Clap for Gillette, who reminded hirsute Germans to shave their armpits and...other regions using beach towels with strategically-placed cutouts. Writes Copyranter:

BBDO Germany claims they placed "thousands" of these custom towels in parks and other public grassy areas all over Germany ahead of the summer season to prompt Deutschlanders to shave (and nick) their nether regions. The stunt just won the agency a Media Bronze Lion for "best use of ambient media, small scale." Pretty clever.

Or pretty itchy...kind of feel like pulling out the hair from my head after looking at these pictures. But possibly more apt to buy a razor. What do you think?

(Via Styleite)

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Gillette's new stunt:

GENIUS!

JUST GROSS!

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