Krispy Kreme Adds Healthier Menu Items

Just like every other fast food chain, Krispy Kreme is about to launch new, healthier menu items.

This September, the 75-year-old doughnut company will roll out a range of coffees and healthier items like oatmeal, yogurt and juice, reports Bloomberg Businessweek.

A menu that at least acknowledges health-consciousness is part of the chain's attempt to rebrand and revive itself -- following the best quarterly profits they've seen since 2004.

But Krispy Kreme should watch out when declaring what's "healthy."

Earlier this year McDonald's added oatmeal to their menu in a similar bid to attract customers who weren't interested in Egg McMuffins and critics were eager to dispute its "wholesome" claims.

"In typical McDonald’s fashion, the company is doing everything it can to turn oatmeal into yet another bad choice," wrote Mark Bittman in a New York Times opinion piece, noting it only contained 10 fewer calories than a McDonald's cheeseburger.

Comments

[frank day]

07:43 PM on 06/23/2011

They have a menu??

I thought all they sold was coffee and donuts.

[trumbull desi]

07:05 PM on 06/23/2011

I live in NC, the heart of Krispy Kreme country. So my question is ... why bother??

[Rocky Lore]

11:14 AM on 06/23/2011

Seriously. Are there any Krispy Kreme fans anymore? There were quite a few in Massachusetts before they went away.

[Donns]

07:31 AM on 06/23/2011

So what are we trying to do here, promote health cops?

[Lisa Bee]

05:00 AM on 06/23/2011

hmmm...interesting; they're also getting ready to introduce a limited edition "Cheerwine" donut.

[Mr Hoodoo]

01:22 AM on 06/23/2011

Uh...

...sorta defeats the whole purpose of a comfort "food" like donuts, doesn't it?

Ya want health, go to a health food store. Ya want throwing-caution-to-the-wind comfort for one's mouth and taste buds, well, have a Krispy Kreme.

Reminds me that it's good to watch one's health, particluarly in regards to it being good, one's health. But now and then ya just gotta toss on a juicy steak with all the good fat marbled into it, have a big ol' baked tater with all the trimmings and much beer. Oh, maybe it's not like eating whole grain something or other. But, dammit, it all sure goes down nice and makes the memories of food the ones we remember.

Hey, yo! Krispy Kreme. Stick with what works and leave the pine needles and rocks to others.

[David W Fry]

08:50 PM on 06/22/2011

Lame article. Headline about Krispy Kreme, and the balance quoting someone else's article about some other favorite kicking dog. Even the headline was skimmed from another periodical--Bloomberg's. In embarassment they left off the byline. Where was the editor? How does this business article belong in Food?

[Tails]

07:01 PM on 06/22/2011

I read "Krispy Kreme" and "healthier".

Then my brains stopped working.

[mushimom]

04:39 PM on 06/22/2011

Who goes to a Krispey Kreme for a healthy snack? If I go I am going for the donuts!! That is what they are known for....thank goodness the closest one is 2hrs away!!....they are sooo good, and I hate donuts!!