Brooks Brothers Launches College Clothing Line

In event that seems anti-climatic merely because of its sheer inevitability, Brooks Brothers is now selling college gear to Harvard, Princeton, Cornell and other schools.

Bloomberg has more:

The merchandise line is a vehicle for Brooks Brothers to reach fans of college sports who, according to IMG, earn more money than followers of any professional sport, including the National Football League.

“The key for us is re-establishing our connection with what we call the college community -- students, faculty and alumni,” Karl Haller, vice president of strategy and business development for Brooks Brothers, said in a telephone interview. “We have a pretty well-educated customer and there’s a built-in opportunity with alumni who are already our customer base.”

The "other schools" include NYU, Alabama, Vanderbilt, Georgetown, Virginia, Auburn, Boston College, the U.S. Naval Academy, Georgia, Ohio State, Stanford, and Notre Dame.

How does this array of schools compare to our preppiest schools slide show, we wonder? Tell us in the comments section.

Comments

[Trickery]

07:16 AM on 06/28/2011

Well, they are having a sale this week. 40% off ain't bad, especially for Brooks Brothers. Though I do remember going to a store here in Chicago and saw their sale of: 3 dress shirts for 200 bucks. That place ain't for everyone :/

[CRedfield]

08:33 PM on 06/27/2011

Oh, Goody. I was tired of making fun of college preps for their popped collars, bad tans, and axe spray. This gives me something new to work with.

[shortleash]

12:21 PM on 06/28/2011

Preps do not spray tan nor do they ever even touch Axe...

[CRedfield]

12:29 PM on 06/28/2011

Then the ones I encounter need their prep permits revoked.