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Virtual Supermarket Allows South Koreans To Shop In Subways With Their Phones

06/27/2011 01:11 pm ET | Updated Aug 27, 2011

Mega supermarket chain Tesco has designed a virtual supermarket in South Korea in hopes to gain more business than its competitor E-Mart. According to the video below, Koreans are the second-most hardworking people in the world and for them, grocery shopping once a week is a dreaded task.

So, Tesco Homeplus created a virtual store in Seoul subway stations in which the displays and merchandise are exactly the same as the stores. Customers scan the desired product with their smartphone and it then appears in their online cart. The products will be delivered to their door "right after you get home."

To see how this store-of-the-future works, watch the video below.

[Via Foodbeast]

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