2011 has been the year of Bossypants and "Bridesmaids," which means a lot of people have lady stuff on the brain. How do we get women to spend money? And, wait, they laugh too? They have senses of humor?
Summer's Eve is apparently trying to cash in on this newfound ladycentrism with their latest viral ad. In it, a definitely-not-accidentally low-budget cat puppet explains to us how "vaginal" should be the new "awesome" in everyday speech. It's time for us to update our lingo apparently.
The whole thing feels a little forced to us though. The voice is all Old Spice Guy, the cigar and scotch harken to The Most Interesting Man in the World, and it's like they threw a cat on top at the last minute to make it more cute. Chicks dig cats, right?
Maybe we're wrong. Maybe this is brilliant viral marketing and "that's vaginal!" is going to sweep the nation. Only time will tell.