06/30/2011 08:41 am ET | Updated Aug 30, 2011

Florence Brudenell-Bruce: Prince Harry's New Girlfriend? (PHOTOS, VIDEO)

Remember that time, last week, when Prince Harry told the press he was "100 percent single"?

That might not have been 100 percent true.

Tabloids across the pond are abuzz with reports that dear Harry is dating 25-year-old Florence Brudenell-Bruce. The Sun quotes a "well-connected Royal source" who said, "It's very early days but Harry and Florence are an item. She is a lot of fun, blonde and very good-looking. Harry really likes her." However, they asked Flo, or Flee as she's known to friends, what the deal was, and she responded, "There's not much to say." And a Palace spokesman told, "We don't comment on the Prince's personal life."

So who is Harry's potential new squeeze? For starters, she's a lingerie and swimwear model -- but don't let that put you off. According to the Telegraph, "She is a descendant of the seventh Earl of Cardigan, Lieutenant General James Thomas Brudenell, who famously led the Charge of the Light Brigade against Russian forces during the Crimean War."

Florence, the daughter of Old Etonian wine merchant Andrew and his wife Sophie, went to Stowe School in Buckinghamshire before reading history of art at Bristol University....Her father was a collector, Florence said, and she had become "obsessed" with art.

"I get more pleasure out of collecting art than buying clothes - that's how I justify it," she once said.

She's supposedly known Harry for years and was previously seeing Formula 1 racing driver Jenson Button. The two split in 2008.

Take a look at Florence below and scroll down to watch one of her commercials.


Also, BTW, they're kind of cousins: