07/03/2011 12:44 pm ET | Updated Sep 02, 2011

'The Early Show' Moves In A Hard News Direction

For decades, the broadcast networks' morning news shows have followed the same time-tested format. Hard news at the top, with dollops of celebrity news, cooking segments, and concerts to fill up the majority of airtime. It's been rare that any network has strayed from the formula, even among the morning shows playing catch-up in the ratings.

But in the last month, CBS News has been testing something fairly revolutionary with its third-place morning newscast The Early Show--at least by the normal standards.

Out are the popular fashion, celebrity, and cooking segments that populate the 8 a.m. hour of its broadcast competitors. In its place is a news-driven show focused on politics and the storytelling techniques that have defined shows like 60 Minutes.