Newsweek's "Diana" Issue Sells Just 13.8 Ad Pages?

07/06/2011 02:32 pm ET | Updated Sep 05, 2011
  • foliomag.com

Newsweek's July 4 cover featuring a simulated Princess Di next to Kate Middleton as part of piece in which editor Tina Brown imagines the late princess at age 50 (an illustration of Diana holding an iPhone is part of the package) provoked critics who claimed the image was in poor taste but the issue also underperformed with advertisers just as Newsweek seemed to be gaining traction on the business side.

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